Engaging and Keeping Millennials

September 03, 2015

As difficult as it is finding good talent, it can be more difficult to keep it. That is especially so with Millennials. How do you make certain that your top talent stays and maintains a positive outlook on your company?

Unlike past generations, Millennials are very connected to their parents. Throughout their twenties, they speak to their parents frequently and turn to them for personal and career advice. And when it comes to the balance between work and life they are not willing to give up their lifestyle for a career. They are skilled with technology and multi-task in nearly every aspect of their lives. The key is how to engage them at work in ways that make sense to their outlook, help them maintain productivity, and make them feel valued.

It has been known for some time that workplace stress leads to a whole lot of corporate woes: lower productivity, absenteeism and job related accidents, to name a few. To minimize these problems a lot of forward-thinking companies have adopted corporate wellness programs. The programs serve a dual purpose for most: they help relieve stress (both personal and in the workplace) thereby increasing productivity and lowering absenteeism; and they let the employee know they are cared for beyond what most corporations offer. In today’s market there is a lot of competition for good talent. Separating your company from the competition can be a key to retaining that talent and long-term success, especially among the Millennials.

Health care costs, as we all know, are already sky high. Adopting a wellness program that reduces stress and feels like a big employee perk can go a long way towards keeping a happy and motivated work force as well as lowering costs. Wellness perks offer companies another way to make certain they retain key individuals - at any level. And, of course, preventing employee turnover keeps costs lower. Companies that include wellness programs report significantly lower turnover rates versus traditional employers. This extra bit of community is important to Millennials, 70% of whom also believe in giving back civically.

Workplace massage is an easy way to reduce stress, increase productivity, and let employees know you care about their well-being. Companies that have instituted it report dramatic differences in productivity and employee outlook. Some major companies, including: IBM, Google, Motorola, and Anheuser-Busch are just a few to adopt workplace massage.

Workplace massage is easy because it’s convenient and doesn’t require a lot of time. The therapist comes to your office. Massages are usually 15 - 30 minutes long. Also, costs are at the employer’s discretion - they can be shared with the employee or paid for in full by the employer. Basically, the massage treatment is no longer than a coffee break, but its effects can last for days.

Millennials appreciate this sort of approach. It matters to them. The important thing is workplace massage is another way to keep good talent, engage in your employee’s health and well-being and increase productivity. As of the beginning of 2015 only 9 percent of employers offered massage as part of a wellness program. So, in this competitive market there is a big opportunity to separate your company from the competition.

Related Articles

AMTA article on massage at work
Livestrong article on the benefits of workplace massage
Harvard Business Review of the savings associated with wellness programs


  • Massage therapy reduces stress
  • Massage increases productivity
  • Improves employee performance
  • Helps alleviate some medical conditions
  • Of the 100 Best Companies for Working Mothers, 77% offered massage therapy.
  • Companies like Google have around 50 massage therapists - and they plan to grow that number!
Schedule an appointment